New Ulm, Minnesota Oktoberfest
New Ulm, Minnesota, a small town with a big heart for German culture, is home to one of the most authentic Oktoberfest celebrations in the United States. With its deep roots in German heritage, New Ulm is known for its festive spirit, making it a premier destination for anyone looking to experience Bavarian traditions without the need for international travel. The New Ulm Oktoberfest 2024 is set to bring all the excitement, food, music, and cultural experiences that festival-goers have come to expect from this annual event.
From beer lovers and music enthusiasts to families looking for a weekend of fun, New Ulm Oktoberfest offers something for everyone. Taking place over two weekends, this celebration brings together the best of German culture, including live music, authentic food, cultural performances, and, of course, plenty of beer. The event is held at multiple venues across the town, offering visitors a unique, small-town atmosphere infused with Bavarian charm.
A Brief History of New Ulm and Oktoberfest
Founded by German immigrants in the mid-19th century, New Ulm is often referred to as the “most German town in America.” The town’s connection to its German roots remains strong, with its cultural celebrations reflecting the pride of its heritage. The original Oktoberfest in Munich, Germany, began in 1810 as a royal wedding celebration, and over the years, it evolved into a world-renowned festival. New Ulm has embraced this tradition with its own unique Oktoberfest, which has been celebrated annually since the mid-20th century.
Unlike some Oktoberfest events that have lost their authentic roots, New Ulm’s celebration remains steeped in tradition. The festival celebrates not only Bavarian beer and food but also the broader cultural aspects of Germany, including traditional music, dance, and costumes. This commitment to authenticity has helped make New Ulm Oktoberfest one of the best and most respected Oktoberfests in the country.
Event Overview: What to Expect at New Ulm Oktoberfest 2024
The New Ulm Oktoberfest 2024 will take place over two weekends: October 4-5 and October 11-12. The festivities are spread across multiple venues, including Best Western Plus Hotel and Green Mill, Morgan Creek Vineyards, Schell’s Brewery, and the Downtown New Ulm area. Each location offers a unique experience, allowing festival-goers to tailor their visit to suit their preferences.
1. Best Western Plus Hotel and Green Mill

This venue is the heart of the festival, offering traditional Oktoberfest activities throughout both weekends. Visitors can expect live performances from German bands, including polka music and traditional Bavarian folk songs. The Best Western venue also hosts a large tented biergarten where visitors can sample both local and imported German beers, including the festival’s famous Märzen brews.
- Live Music: Performances by bands such as the Concord Singers, a New Ulm-based group known for their German choral music, and Johnny Helget Band, a local favorite playing polka and waltz tunes.
- Dance: The Narren of New Ulm, a lively group of costumed characters, lead traditional German folk dances that invite everyone to participate, whether you’re an experienced dancer or just looking to have fun.
- German Cuisine: Enjoy authentic German fare like bratwurst, schnitzel, soft pretzels, and sauerkraut. The Best Western Plus location prides itself on offering the most diverse food options, with vendors serving up Bavarian specialties that pair perfectly with the festival beers.
2. Morgan Creek Vineyards
For a slightly different experience, festival-goers can head to Morgan Creek Vineyards, located just outside New Ulm. Known for its beautiful setting and award-winning wines, Morgan Creek offers a more relaxed Oktoberfest experience. Visitors can enjoy live music, wine tastings, and traditional German dishes while soaking in the vineyard’s picturesque scenery.
- Wine Tastings: Although beer takes center stage at most Oktoberfests, Morgan Creek offers a fantastic selection of local wines, including varieties that pair beautifully with German cuisine.
- Music: A variety of acoustic and folk performances take place in the vineyard’s intimate setting, providing a more laid-back, family-friendly alternative to the bustling biergartens in town.
- Artisan Market: The vineyard hosts a small market featuring local artisans selling handcrafted goods, from pottery and jewelry to traditional German decorations.
3. Schell’s Brewery

Schell’s Brewery, the second-oldest family-owned brewery in the United States, is another must-visit venue during New Ulm Oktoberfest. Known for its German-style beers, Schell’s has been a part of the New Ulm community since 1860 and plays a significant role in the Oktoberfest celebrations.
- Brewery Tours: Learn about the rich history of Schell’s Brewery with guided tours that take you through the brewing process, from start to finish. You’ll also get to explore the brewery’s stunning gardens and historical museum.
- Beer Tasting: Schell’s Oktoberfest Märzen is a fan favorite, brewed specifically for the festival. In addition to Märzen, visitors can sample other German-style beers like Schell’s Pilsner, Hefeweizen, and the darker Dunkel.
- Outdoor Festivities: Schell’s Brewery transforms into an outdoor festival ground, with live music, traditional German games, and, of course, plenty of beer. It’s a lively atmosphere that’s perfect for those looking to dive deep into the beer culture of Oktoberfest.
4. Downtown New Ulm
Downtown New Ulm serves as the central hub for Oktoberfest, with events taking place in the streets and local businesses joining in the celebration. The downtown area is transformed with festive decorations, and visitors can enjoy everything from horse-drawn carriage rides to outdoor concerts and street food vendors.
- Parades: Each Saturday morning, the downtown area hosts a festive parade complete with marching bands, floats, and local groups dressed in traditional German attire. The parade is a fun, family-friendly way to kick off the day’s events.
- Craft Markets: Local artisans and vendors set up shop in the downtown area, selling everything from German-inspired clothing and accessories to unique souvenirs.
- Food Trucks: The downtown area is also known for its wide variety of food trucks, offering both traditional German dishes and American favorites, catering to all tastes.
What to Wear: Traditional Bavarian Attire for an Authentic Experience
No Oktoberfest experience is complete without traditional Bavarian attire. Wearing a Dirndl or Lederhosen not only adds to the festive atmosphere but also allows you to immerse yourself in the cultural experience fully. Luckily, finding high-quality traditional attire is easy, and many local shops offer festival-specific deals during the Oktoberfest season.

For Men: Lederhosen
Men typically wear Lederhosen, which are traditional leather shorts or knee-length pants often paired with a white or checkered shirt. Lederhosen can be styled with suspenders, knee-high socks, and sturdy shoes or boots. Accessories such as woolen hats with feathers or traditional belts can add extra flair to your outfit.
For Women: Dirndl
Women usually wear a Dirndl, a dress made up of a bodice, blouse, full skirt, and apron. Dirndls come in a variety of colors and patterns, and the way the apron is tied is significant—tied on the left side means single, while tied on the right indicates that the woman is taken.
If you’re in need of authentic, high-quality Oktoberfest outfits, Alpen Lederhosen is the perfect destination. Known for its premium Lederhosen and Dirndls, Alpen Lederhosen offers a wide variety of traditional garments crafted from the finest materials, ensuring you’ll look and feel your best throughout the festival. Whether you’re planning to dance the night away or simply enjoy the festivities, their durable and stylish outfits are a must for anyone looking to embrace the spirit of Oktoberfest.
The Heart of the Festival: Music, Dance, and German Culture
One of the highlights of New Ulm Oktoberfest is the live music and dancing that take place throughout the festival. German bands perform traditional polka, waltz, and oompah music, inviting attendees to join in on the dancing. Polka, with its fast-paced rhythm and lively beat, is a favorite among festival-goers, and it’s not uncommon to see entire families dancing together in the streets.
In addition to polka music, you’ll also hear Bavarian folk songs performed by talented musicians, many of whom travel from Germany to participate in the festival. The music is accompanied by folk dances, with professional dance troupes performing in traditional German costumes. If you’re new to Bavarian dance, don’t worry—festival staff and performers often lead dance lessons, helping attendees learn the steps to popular dances like the Schuhplattler, where dancers slap their shoes and thighs in time with the music.
Family-Friendly Activities: Fun for All Ages
New Ulm Oktoberfest is a family-friendly event, offering activities for all ages. In addition to the live music and dancing, families can enjoy a variety of other fun events, including:
- Carnival Rides: Kids will love the carnival rides set up in the downtown area, offering everything from Ferris wheels to carousels.
- Face Painting and Crafts: Younger festival-goers can get into the Oktoberfest spirit with face painting and arts and crafts stations, where they can create their own German-themed souvenirs.
- Petting Zoo: For animal lovers, the petting zoo is always a hit, featuring a variety of farm animals that children can interact with.
Plan Your Trip: Accommodations and Travel Tips
If you’re planning to attend the New Ulm Oktoberfest 2024, it’s a good idea to book your accommodations early. The town’s hotels tend to fill up quickly, especially during the second weekend of the festival. In addition to hotels, there are several bed-and-breakfasts and vacation rentals available in the area.
New Ulm is located about 90 minutes from the Twin Cities, making it an easy day trip for visitors from Minneapolis and St. Paul. However, to fully experience the festival, consider staying overnight and attending events on both weekends.
Conclusion
The New Ulm Oktoberfest 2024 promises to be an unforgettable celebration of Bavarian culture, bringing together the best of German traditions in a lively and welcoming atmosphere. Whether you’re sampling authentic German beer, dancing to the sound of polka music, or enjoying a family day out, New Ulm Oktoberfest has something for everyone. Be sure to dress the part with high-quality Lederhosen or Dirndls from Alpen Lederhosen to complete your experience and fully embrace the festive spirit.